Sun Product

Shiseido Cosmetics America

Ultimate Sun Protection Lotion SPF 50+

2018 Finalist

Shiseido’s improved Wetforce Technology and new ionic mineral powder create a transparent yet highly UV-protective veil that’s boosted by water.

Shiseido.com

The SPF 50+ formula becomes invisible on skin, leaving no white cast, while offering stronger-than-ever protection for face and body.