#ICYMI - In Case You Missed It (Most Buzzed About Prestige)


Ultra HD Foundation

2016 Finalist

The “Be Bold. Be Unexpected. Be You.” campaign celebrated beauty and transformation with transgender model Andreja Pejic, actress Jamie Chung and makeup artist Melanie Inglessis. Promoted across traditional and social media, fans took the #BeMakeUpForEver challenge. Coverage of the campaign and Ultra HD Foundation garnered 2.4 billion impressions in three months.

Sephora.com, Sephora, MakeUpForEver.com and Make Up For Ever Boutiques.

The first and only foundation designed for 4K technology—providing invisible coverage in 40 diverse shades for naturally flawless complexions on and off camera.