Indie Brand

Victoria Beckham Beauty

Victoria Beckham Beauty

2020 Finalist

Developed through Victoria Beckham's unique perspective, these are the products she felt were missing from her makeup bag. Luxury beauty is changing. Superior craftsmanship alone is no longer enough--beauty brands must also be agents of change. The ingredients we put in our formulations matter, because clean products free from harmful toxins should be a universal standard. Our impact on the environment matters, because our world is precious. Making products for everyone matters, because we’re only as good as we are inclusive. It’s worth taking business risks to do what’s right. That’s why as a beauty brand in motion, we will continuously evolve, improve and challenge ourselves to be better.

We are focused on making the most sustainable choices for our products and shipping materials. Wherever possible, we use post-consumer and recycled materials and minimal plastic. However, we believe we can do better. We are actively engaging resources to incorporate even more post-consumer materials, ocean-bound plastic, and refillable packaging into production. We aren’t perfect, but we are committed to partnering with industry leaders in science, technology and sustainability to set better, cleaner, and more ethical standards across beauty.

Victoria Beckham Beauty is Direct to Consumer and sold exclusively at

Victoria Beckham Beauty was founded in 2019 on the idea that beauty should complement and empower the dynamic life you lead. When Victoria and co-founder Sarah Creal envisioned what they wanted Victoria Beckham Beauty to be, they asked themselves-what would the most amazing luxury beauty brand look like in ten years? They concluded that the future of beauty would be super clean, perform at the highest luxury level, welcome everyone who loves beauty, help people fuel their lives inside and out, be sustainable, transparent, digital-first, cruelty-free and created by women. This is the vision behind Victoria Beckham Beauty. We are a work in progress and a brand in motion.