Visible Glow™ Self-tanning Body Lotion
Suave Professionals developed a storytelling video to generate awareness, education and trial of new Visible Glow. The snarky “So Freakin’ Pale” Index brought to life that every woman deserves to glow and received 2.5MM views. Women were also able to apply a glow filter to their selfies via mobile app, resulting in 519K downloads (173% of goal).
Available at mass retailers, select drugstores and supermarkets nationwide.
Suave® Professionals Body Care introduced Visible Glow™ Self-tanning Body Lotion clinically tested to build color as well as St. Tropez.