Eye Product Mass

L'Oréal Paris

Voluminous False Fiber Lashes Mascara

Alison Brod PR
2012 Winner

Dual-fiber technology (a blend of nylon and rayon fibers) and a breakthrough 40-degree angled brush with reverse-twist bristles create flawless lashes.

An architectural gold case contains a flexible wiper within the tube that ensures the proper amount of mascara is applied for a clump-free finish.

Drugstores and mass market retailers

A breakthrough in fiber-mascara technology, this dual-fiber formula is designed to make lashes appear fuller, longer, curled and sculpted.