Award Category: Dying For Color (hair Coloring Product)

Imagine covering your grays and blending your grown-out roots in the same amount of time it takes to apply lipstick!

This hair color is the brand’s first addressing women 55+. Contains eight flattering shades, full of natural highs and lows for a layered, tonal effect.

Mineral powder formula instantly refreshes your color, camouflages roots and covers grays to extend the life of your color between appointments; available in seven shades.

Provides vibrant, long-lasting, luxuriously shining color that defies grays. Available in 26 vibrant colors in high-definition shades.

Easily conceals gray roots and adds volume in seconds. Water-, sweat- and stain-resistant formula lasts until the next shampoo.

Instantly cover greys and roots or revive highlights between appointments. Available in Blonde, Red, Light Brown, Dark Brown and Black.