Award Category: Indie Makeup

Your eyeshadow game is about to change. 10-Second Eyeshadow is a clean, water-based, fast-drying and crease-resistant formula for buildable, high-impact color that stays all day.

lilah b.’s luxurious lip oil formula is a power-packed hybrid: an oil-based treatment with the shine and pigment of a gloss. Infused with Bilberry Seed Oil, Milk Thistle Extract, and…

Unlike any other product on the market, Major Glow Highlighting Mist, is a unique highlighter with an editorial twist. This fine pearlescent mist seamlessly hits the high points of the…

Mercury Retrograde is Huda Beauty’s newest 18-well palette that is truly out of this world. It is packed full of cosmic pinks, galactic blues and tantalizing teals that create endless…

Achieve the perfect glow on the go with this illuminating highlighter. This multi-use stick creates an instant radiant glow in a sheer, glossy, blendable formula ideal for use over or…

Our delicious GLOSSY STX is the ‘glossy’ version of the beloved SWEET STX Matte Lip. Loaded with all of the same healthy ingredients, the GLOSSY STX is an easy glossy…