In this special report, The Boston Consulting Group (BCG) explores the major trends that have emerged from consumers attitudes and spending habits in 2017 including:
- Spend shifts toward the new status currency of Health & Wellness
- The acceleration of trading up and trading down across all generations
- Anticipated shifts in holiday spending
- How Amazon is capturing a large share of consumer’s wallets
- The role of purpose-driven brands for Millennials vs Gen Z
