The visual uniting of a brick-and-mortar retail experience with the online world has been spectacularly created for Bumble and bumble, Milk Studios, Dior and even J. Crew’s Jenna Lyons, by Brooklyn-based artist and photographer, Sam Rohn, who is using his abundant creative photography and production skills to create stunning digital tours that portend an exciting opportunity to those looking to invite consumers into their stores virtually. Or to just meet the need of insatiable voyeurs.

Born and raised on Manhattan’s Upper West Side, the autodidactic photographer has worked as a location scout for films, fashion shows and TV hits, including Law and Order, for more than 20 years, honing his craft by giving clients “photography in the style of the director or photographer” for whom he is working.

Sam became interested in 360-degree photography in the late Nineties when digital photography first arrived. He said he was fascinated by early digital photography, which seemed “an interesting application of computational photography that surpassed the limits of analogue photography and presentation methods, but it took a few years for the technology to catch up to my imagination.”

And when technology caught up to Sam’s creativity, his stenographic panoramas offered a virtual reality that aim to place a viewer within a space, making visiting and even navigating a location stunning—yet stunningly simple.

Sam’s process entails photographing a location, then “assembling and stitching the panorama” and further post-production to curate a complete look. To experience a virtual reality, one clicks an image to view a 3-D world that exists to travel through, and which can be maneuvered with a mouse or touchpad. Sam’s work also allows for “little planet” panoramas, a combination of many images that takes the users to various perspectives. Think of the illustrations in the children’s book “The Little Prince” and you’re almost there.

In these collaborative efforts Sam will typically work with a client’s art director to determine what areas within a space are most important to capture and emphasize, while also discussing the feel and color of a project. Sam said he likes “to make the colors in my photos as accurate as possible”and feels that those in the “beauty and fashion industries have a very good eye for color.” The total time it takes to turn around a completed project depends on the level of detail and fine-tuning a project demands—and by the absolute perfection with which Sam said he seeks to meet his client’s needs.

For Bumble and bumble, Sam created an online 360-degree virtual tour of their Meatpacking District location, designed to take users through the industrial space’s eighth floor reception area and lounge, styling area and color room. For Dior, he created a 360-degree virtual tour of their East 57th Street boutique, where one can peruse everything from sunglasses to bags to fragrances and how they appear on shelf, as well as the store’s marble floor, lighting fixtures, and yes, the ceiling. Voyeurs can also take a 360-degree tour of Jenna Lyons’ office, which reveals the Creative Director of J.Crew’s current reading material (Glamour magazine), prized possessions (a letter signed by Bazaar Editor in Chief Glenda Bailey) and lots of inspirational images (pics of Kate Moss, a snakeskin swatch and an illustration of Spiderman are included).

Sam’s work may pave the way for exciting commercial opportunities. Indeed, it’s not hard to imagine soon being able to give a customer the ability to virtually shop a glamorous beauty boutique in Paris, stock a virtual cart with products and click to buy the items. To learn more about Sam Rohn’s 360-degree virtual tours, please click here. To see his work for Bumble and bumble, please visit their website and click on 360 Salon View.