“Traditional [retail] models no longer work as their supply chains are too slow, they are too disconnected with personalized experiences modern shoppers seek and they do not bring diverse enough opinions on new products which must consider every element of the consumer shopping decision, from style to sustainability,” said Greg Petro, CEO, First Insight, Inc. in his recent article for Forbes, “7 Predictions For Retail This Year.” Among his 2020 predictions include a shift from a focus on millennial marketing to Gen Z, sustainability becoming the status quo and retailer and brands launching consumer-centric models. Click here to read the full article.