California-based activewear brand, Alo Yoga, is expanding its offerings beyond apparel and into the beauty and wellness realm with the new Alo Glow System. The self-care brand launches this week with a set of botanical formulas designed for head-to-toe glow. The seven products will be available exclusively on AloYoga.com and in Alo stores.
Danny Harris, Co-Founder and CEO of Alo Yoga said that the hero product of the collection is The Head-to-Toe Glow Oil. “It’s an ultra-rich, rapid-absorbing elixir that’s super packed with antioxidants from Amla that gives your hair and skin a healthy, radiant glow,” he says.
The collection is all about beauty from the inside out. “We really wanted to harness the benefits of botanical-based ingredients, so throughout the collection you will see formulations with pineapple enzyme, avocado, marula oil, aloe and, of course, amla, which is the star of each product,” Danny says. “Rooted in movement and wellness, it was a natural expansion to delve into the beauty space with this collection that provides not only easy-to-use self-care essentials but also long-term skincare benefits,” he explains.
The star ingredient, amla, differentiates Alo Yoga Glow System from its competitors in the skincare and wellness spaces. “We searched the world over to find the ultimate ingredient to supercharge the entire Alo Glow System,” Danny notes. He says that amla is nature’s most potent antioxidant and vitamin-C-rich miracle superberry, known for its anti-aging, protective and healing properties. Amla’s antioxidants help reduce fine lines while improving skin texture, glow and hydration. The ingredient also helps to build collagen production, and protect against free radicals. “While amla has been used for millennia in Ayurvedic medicine, Alo has finally unlocked the true power of this superberry through cutting-edge beauty science,” Danny adds. “Alo believes beauty comes from the inside out, which is why what we put onto (and therefore into) our skin matters,” he says.
The debut product collection includes:
- Enzyme Facial Cleanser ($32)
- Radiance Serum ($88)
- Luminizing Facial Moisturizer ($48)
- Mega-C Body Wash ($24
- Superfruit Body Lotion ($28)
- Magnesium Reset Mist ($48)
- Head-to-Toe Glow Oil ($48)
Made in California, the collection is vegan and cruelty-free. It’s also free from parabens, phthalates, gluten, animal products, sulfates, mineral oil, artificial colors and dyes, synthetic fragrance, aluminum, PEGs, silicones and propylene glycol.
