Global beauty company Amorepacific U.S. partnered with Marie Claire magazine earlier this month for their first-ever global beauty pop-up in New York City. The effort marks the brand’s third activation, and has proven to be “a wild success.” The store features a selection of products from key Amorepacific U.S. brands, including Amorepacific, Laneige, Annick Goutal, Sulwhasoo, Mamonde and Iope. What is special is the way the brands are showcased in a cohesive way, reflective of the company’s Aritaum stores.

Within the pop up, each brand touts its best-selling items, ranging from skin care to color to perfume. The pop-up launched with an exclusive grand opening event, which also toasted Marie Claire’s May issue, dedicated to global beauty. Marie Claire Executive Beauty Editor, Jennifer Goldstein, Amorepacific U.S. President, Jessica Hanson, and Co-Founder and Chief Curator of Soko Glam, Charlotte Cho, were in attendance at the event and shared their picks from each brand represented.

It’s a natural partnership for the South Korea-based beauty conglomerate and the publication, which is known for its global beauty coverage. Boasting potent ingredients and cutting-edge technologies, Amorepacific is distinct from others in K-beauty in that it has delivered beauty products for more than 70 years. True to form, the space was highly instagrammable and featured a botanical wall of plant-adorned products, in addition to a gilded wall decorating the shop, which normally is home to the Annick Goutal boutique. The pop-up has been extended through June 3.