It’s never made any sense that Barneys New York didn’t have a high-end salon to cater to its high-end clientele—much like its nearby rival, Bergdorf Goodman, which has featured a succession of luxury salons—Frédéric Fekkai, John Barrett—for years on its ninth floor.

But the absence has been addressed with the creation of Barneys Blow Bar by Valery Joseph, a hidden gem on the specialty store’s newly revamped lower-level beauty floor. Complete with eight chairs, the salon’s treatment list includes blowouts ($85), keratin treatments ($400-$600), extensions ($550-$1,000), manicures ($30), makeup applications ($150+) and of course, cuts ($250) and cuts with Valery ($400). One such treatment is Nanokeratin ($100), which is designed to last up to five washes and is formulated to give hair smoothness, manageability and a less frizzy look.

Bringing a branded Valery Joseph salon to Barneys had been in the works for about eight months, said Revi Joseph, manager, co-owner and wife of Valery Joseph. The duo operates four additional outposts, two on Madison Avenue, one on Park Avenue and another in Bridgehampton. Valery works at the Barneys outpost one day a week, and while some may not know it exists, it’s busy nevertheless.

“We’ve been getting a lot of walk-ins from customers,” Revi said, explaining that appointments aren’t crucial and that the salon will open at 8 a.m. if need be. “A lot people come in from out of town who are just shopping in the store and they want a style. This is the perfect opportunity to cater to them. We also have lots of clients who work in the neighborhood and it’s easy for them to run in before going to the office or before lunching at Fred’s [Barneys’ popular restaurant].”

To drive traffic during the Holidays and to build momentum, the salon will host “Meet Valery Day” on November 29, where he will conduct consultations and style hair for visitors.

“We can execute the hair suggestions that day or the client can take them back to their stylist,” Revi said.

And the power beauty couple isn’t slowing down any time soon. While Revi proudly uses many brands with the L’Oréal Professional Products portfolio, such as Kerastase and Shu Uemura, she’s planning to launch a hair care line in 2014. Stay tuned for what she’s got in store.