Bioré Skincare is bringing mental health to the forefront with an action-based program to address the mental health of college students in communities across the U.S.

The brand has partnered with the National Council for Behavioral Health on an initiative that looks to provide Mental Health First Aid (MHFA) trainings on college campuses to teach the skills needed to identify, understand, and respond to signs of mental health or substance use challenges.

In keeping with Bioré Skincare’s dedication to encouraging consumers to “get that sh*t out of their pores,” the brand is now making good on its core values of inclusivity, courage, and curiosity to help clear the way to address mental health.

“I can’t think of a better partner for this initiative than the National Council and Mental Health First Aid,” said Leah Stone, Associate Director Face Care. “This past year, perhaps more than any other, our collective mental health has been challenged. The Bioré team is beyond excited to partner with the National Council and MHFA to help make an impact in this deeply important work.”

Bioré Skincare and the National Council aims to provide at least 100 colleges with MHFA training. MHFA takes the fear and hesitation out of starting conversations about mental health and substance use challenges by improving understanding and providing a plan that teaches people to identify and address potential mental illness or substance use challenges safely and responsibly.

Students will be able to register on the MHFA website at www.MentalHealthFirstAid.org and share why their college needs its own MHFA program. After receiving all the submissions, the colleges will work with Bioré Skincare and MHFA to roll out virtual training. Every student who receives the training will get certified to help others, creating a ripple effect to destigmatize mental illness and substance use disorders.

“We are honored to work with Bioré Skincare,” said Chuck Ingoglia, National Council President and CEO. “Young people have truly struggled during the pandemic. Numerous polls illustrate the harmful, sometimes frightening, effect on their mental wellbeing. If we can provide them with the skills to help those experiencing a mental health or substance use crisis, we can begin to build resilience and encourage people to seek help. Young people need help now.”

In addition to taking MHFA to college campuses, Bioré Skincare team members will be trained as Mental Health First Aiders and tell their stories on social media. The Bioré Skincare team wants to encourage and support their community to be open and get help for any mental health and substance use challenges they may be struggling with, as well.