J.P. McCary has joined bliss as General Manager; Senior Vice President of Sales and Education. JP will focus on strategic initiatives to achieve sales goals and objectives, continuing to strengthen relationships with key accounts, and managing and coaching the team for success. J.P. replaces Beth Ann Catalano who was SVP, Sales, Education and Sales Administration, and who joined Ahava in December 2013.

J.P. most recently served as General Manager of the Americas for Make Up For Ever where he was responsible for all aspects of the business, including the Consumer Business, Pro Business and Academy Business. He led the areas of the brand ranging from sales to marketing, merchandising, education, digital, finance, operations, human resources and public relations at Make Up For Ever, which is owned by LVMH. JP grew the Americas sales business significantly over his tenure, and grew the overall brand awareness by double-digit growth. While General Manger, he oversaw the creation and development of a free-standing boutique business, launched the brand in Mexico and Brazil, and continued to grow the existing business in all channels.