Carl Allain has been named President and CEO of Aracde Beauty, effective October 29. He succeeds Peter Lennox who has been in the role since 2016 and is credited for successfully launching Arcade Beauty’s retail and digital businesses. Peter will remain on the board of directors as a strategic advisor to the organization, Oaktree Capital, and Carl.

Carl has been with Arcade for over seven years and most recently served as Senior Vice President and General Manager of Arcade Beauty in Europe. His journey with the company began with the position of Senior Vice president of Operations and Manufacturing in 2011. He was subsequently promoted to Senior Vice President, followed by General Manager of Europe in 2016.

“The last five years have been especially gratifying personally and professionally,” said Peter. “I remain confident that Arcade Beauty’s three-pillar strategy, built around sampling, retail and digital, combined with our commitment to sustainability, will continue to be the core of our business. I am confident that Carl will continue to move the Arcade Beauty business forward and wish him and the organization the best.”