Thursday evening was a who’s who in beauty as more than 2,000 Cosmetic Executive Women (CEW) members gathered at The Product Demonstration, an annual event that previews to the beauty industry all of the product entries vying for a CEW Beauty Award.

The theme of the event was Female Empowerment.

“CEW was founded over two decades ago to provide women in in our industry with a forum for collaboration, idea exchange and growth,” said CEW President, Carlotta Jacobson. “By empowering our members, we have propelled the entire beauty industry forward, and become the preeminent beauty organization for women – and men – at every stage of their careers and across every facet of the industry.”

Beauty executives roamed the aisles throughout the Metropolitan Pavilion and Altman Building to evaluate, discover and test more than 820 products from 433 brands. Members now have the next two weeks to vote for the top products in 45 award categories covering skin care, hair, makeup, nails, fragrance and more. The deadline to vote is March 15. Finalists will be announced April 2 live on Twitter, after which the CEW Board of Governors and select industry experts will vote to determine the winners, based on innovation, delivery system and packaging. Those winners will be announced at the CEW Beauty Awards Luncheon on May 18.

To vote for the best products launched in 2017, please click here.