Entries for CEW’s 28th annual Beauty Creators Awards has only been open for a few weeks and has already received an extraordinary pool of more than 1,200 entries from more than 500 brands who have submitted for the opportunity to be recognized as one of beauty’s best innovations. To date, this represents a 20 percent increase in submissions versus last year, indicating the health and resilience of the beauty industry. The top five trending categories receiving entries are: Hair shampoo/conditioner, Hair style/ hair care, Anti-aging, Bath and Body and Iconic.
This year, the submissions process has been modernized with simplified forms, the flexibility to submit to multiple categories, and streamlined award categories (29 vs. 49 last year) to ensure maximum consumer relevancy. Additionally, entry eligibility has been expanded to include products launched between January 2019 and April 2021.
Notably, for the first time, CEW will be introducing elements that will be fully accessible to consumers, such as virtual programing and website content, to ensure high visibility for finalists and winners, as well as awareness for the program outside of industry professionals. This year’s winners will be the first group to use CEW’s recently redesigned awards seal to leverage as a valuable marketing tool to showcase the prestigious recognition.
CEW’s Beauty Creators Awards continues to be the only awards program voted on by industry insiders and experts. The Finalist announcement event will be held virtually on July 13, followed by the Winners reveal on November 3.
Don’t miss out on the opportunity to get your product the exposure and credibility it deserves. Click here to enter. Entries close on May 6.