CEW is looking to help some of the most vulnerable executives in the beauty industry due to the recent pandemic: female-founded small businesses. With that in mind, on Friday, May 22, CEW, the beauty industry’s membership organization with a global beauty community of more than 10,000 members, launched #Fight4FemaleFounders, a campaign looking to support beauty entrepreneurs with a host of free services provided and curated by the organization.
In working up to the campaign’s launch over the past several months, CEW has curated a distinguished list of business experts providing free services, including legal and financial advice; established free weekly virtual discussion forums, Founder Fridays, to encourage ideation and networking; created an ongoing, updated list of business resources; listed information on grant and loan applications; created a mentorship platform connecting entrepreneurs with industry veterans. All of the resources will live on Fight4FemaleFounders.org. Nearly 15 percent of CEW’s constituency is comprised of independent businesses, a majority of which are founded by women.
CEW has been aiming to support the beauty industry since mid-March, when the world came to a screeching halt, temporarily shuttering businesses, stores and companies. It was then that CEW opened access to its members-only content on Beauty News, and waived fees for access to Webinars.
The campaign, #Fight4FemaleFounders, is being supported by a social media campaign featuring three female founders: Katonya Breaux, Founder and CEO, Unsun Cosmetics; Karen Behnke, Founder, Juice Beauty; Tina Hedges, Founder and CEO, LOLI Beauty.
View one of the campaign videos below: