It’s no secret that consumers are steadily becoming more vigilant about the food they eat, not to mention all of the ingredients that go into packaged goods. Coffee and milk—a morning ritual for many—is being re-evaluated and replaced with matcha, green tea, hot water and lemon, and homemade almond and rice milk. In addition, consumers want to know how ingredients in products are being sourced, as well as the level of sustainability and philanthropy commitment by the companies who make them.
This conscious-consumer phenomenon is creeping into beauty, yet only a handful of companies have acknowledged and understand the trend. But this is changing.
To educate the current and future owners of beauty, CEW in partnership with Cosmoprof North America, present A State of Clean: Redefining Green Marketing for the New Naturals Consumer to be featured at the upcoming CPNA beauty event in Las Vegas, July 25, at the Mandalay Bay Hotel & Resort.
CEW members receive 50 percent off the admission price to CPNA and 20 percent off the price of the CEW panel. To register, click here and enter “2016CEW” when purchasing.