One Click Retail has just published their Consumables Q2 2017 Update, a report that shows Amazon sales and growth for a variety of categories, including beauty. Overall, beauty items have grown on average by 43% across the five countries examined, dominated by skin care sales but with strong growth in cosmetics. The report looks at Amazon’s place in the HPC, Grocery, Beauty and Pet Supplies market across the U.S., UK, Germany, France and Canada, and identifies some emerging trends. To view the report, click here. See below for more beauty-relevant data.


US: 2017 Top Sellers

  • Gillette Fusion Manual Mens Razor Blade Refills, 12 Count

  • Crest 3D White Luxe Whitestrip Teeth Whitening Kit, Glamorous White, 14 Tre

  • Men’s Rogaine Hair Loss & Hair Thinning Treatment Minoxidil Foam, Three Mon

  • Crest 3D White Luxe Whitestrips Professional Effects – 20 Treatments and Wh

  • Crest 3D White Professional Effects Whitestrips Dental Whitening Kit, 20 Tr

  • Proactiv 3 Step Acne Treatment System Starter Kit (30 Day)

  • Neutrogena Makeup Remover Cleansing Towelettes & Wipes Refill Pack, 25
  • Gillette Mach3 Men’s Razor Blade Refills, 15 Count

  • Thinkbaby Safe Sunscreen SPF 50+, 3oz

US: 2017 Top Categories

  • Mass Skin Care – $95,000,000

  • Fragrance – $44,000,000
  • Personal Care – $58,000,000

  • Mass Hair Care – $41,000,000
  • Mass Cosmetics – $29,000,000

US: 2016 Top Categories

  • Mass Skin Care – $61,000,000
  • Fragrance – $32,000,000

  • Personal Care – $42,000,000

  • Mass Hair Care – $27,000,000

  • Hair Care and Beauty Appliances – $24,000,000

UK: 2017 Top Sellers

  • RapidLash Eye Lash Enhancing Serum

  • WUNDERBROW – Perfect Eyebrows in 2 Mins – Brunette

  • Revitalash Advanced Eyelash Conditioner 3.5 ml

  • RapidBrow Eye Brow Enhancing Serum

  • WUNDERBROW – Perfect Eyebrows in 2 Mins – Black/Brown

  • Real Techniques Core Collection Kit

  • Riemann P20 Once a Day 10 Hours Protection SPF30 Sunscreen 200ml

  • Riemann P20 Once a Day 10 Hours Protection SPF50 Plus Sunscreen 200ml
  • Neutrogena Visibly Clear Light Therapy Acne Mask

  • WUNDERLIFT 60 Second Wrinkle Reducer

UK: 2017 Top Categories

  • Skin Care – £6,000,000

  • Fragrance – £4,000,000
  • Makeup – £3,500,000

  • Hair Care & Styling – £3,500,000

  • Nail Care – £1,500,000



UK: 2016 Top Categories

  • Skin Care – £7,500,000

  • Makeup – £4,500,000

  • Hair Care & Styling – £4,500,000

  • Fragrance – £3,000,000

  • Prestige Skin Care – £2,000,000

France: 2017 Top Sellers

  • WUNDER2 Wunderbrow Sourcils Parfaits en 2 Minutes Brunette
  • Look Concept – Perles de Cire epiler PELABLE – ROSE – 1kg

  • Aunt Jackies Curl La La Creme de Definition de Boucles Enrichie en beurre d

  • B2C Hairbell Set/Masque 500 ml + baume 250ml + shampooing 250 ml WUNDER2
  • Wunderbrow Sourcils Parfaits en 2 Minutes Noir/Marron

  • Gemey-Maybelline – Cil Sensational – Mascara volume Noir – 01 very black

  • Schmink-Koffer Coffret maquillage Mallette en aluminium 51 pieces

  • Kerastase Resistance Serum Therapiste 30 ml
  • ST. TROPEZ Mousse de Bronzage Self Tan Classic, 240 ml
  • L’Oreal Paris Make Up Designer Infaillible Palette Fond de Teint Total Cove

France: 2017 Top Categories

  • Makeup – €600,000

  • Hair Care & Styling – €500,000

  • Skin Care – €350,000

  • Fragrance – €400,000

  • Nail Care – €200,000

France: 2016 Top Categories

  • Makeup – €450,000

  • Skin Care – €200,000

  • Nail Care – €200,000
  • Hair Care & Styling – €200,000
  • Fragrance – €200,000