Online beauty discovery platform, Cosmetify, has released their Cosmetify Index, which reveals a 2020 rundown of the beauty industry. The report includes the top 200 beauty brands in the world, 50 of the most powerful beauty influencers, rising stars in beauty, brands with the largest social media following, popular sustainable brands and each country’s favorite beauty brand. Notably, The USA’s favorite beauty brand of 2020 is ColourPop. At the end of 2019, the previous index highlighted that the USA’s favorite beauty brand was Glossier.

Some other stats from the index reveal:

  • Huda Beauty remains the undefeated champion as the hottest beauty brand even as CEO Huda Kattan stepped down from her position to focus on other parts of the brand
  • The rising stars of beauty are revealed as PÜR, Kitsch and Merci Handy
  • The world’s most searched brand of 2020 is The Body Shop, followed by Yves Rocher and Lush
  • The biggest beauty influencers of 2020 are Huda Kattan, James Charles and Bretman Rock

VIEW THE REPORT »