Cosmetify’s Q1 2020 report explores the most searched brands, the year’s most powerful beauty influencers, the rising stars of beauty, each country’s favorite beauty brand, and the most popular sustainable brands. Some findings of the report include:
- Last year’s Q4 Cosmetify Index revealed Huda Beauty to be the hottest beauty brand, and the new Q1 Index shows her holding onto her crown.
- Huda Beauty, Anastasia Beverly Hills and M·A·C are the world’s hottest beauty brands, based on increase in search interest, the average searches each month, the number of Instagram tags and followers, and the engagement rate’ on the social platform.
- The world’s most searched brand of 2020 is Yves Rocher, followed by The Body Shop and ColourPop.
- The biggest beauty influencers of 2020 are James Charles, Bretman Rock and Huda Kattan.
- The Ordinary stands out as a fan favorite in the sustainability category.
- Antibacterial hand gel is listed as one of Cosmetify’s hottest products of Q1 2020.
- So far, the USA’s favorite beauty brand of 2020 is ColourPop.
