Credo has established a new Fragrance Transparency Policy, a move that looks to help regulate the scent category at retail, beginning in October.
As the largest clean beauty chain, Credo identified a lack of transparency by fragrance brands and suppliers who don’t disclose ingredients out of fear of being copied.
“The 4,000-plus ingredients that can be used in fragrance blends are rarely disclosed to consumers and shockingly, in many cases, aren’t even disclosed to the brands buying the blends from fragrance houses. Studies show that some of these hidden chemicals are linked to health issues like hormone disruption and skin sensitization,” according to Credo.
Credo’s policy has two elements: categorization and full disclosure. Categorization requires all brand partners to categorize the source of their fragrance, meaning all 120-plus brand partners
will be required to categorize the source of their fragrances for every product. Categories include Unscented, Essential Oils, Certified Organic, Natural, Naturally-Derived and Synthetic. Credo is giving preference to brands that fully disclose all ingredients in their blends by making it more simple for customers to discover them, and will be hosting events to celebrate these companies. To date, more than 71 brand partners have agreed do this, including by/Rosie Jane, Abbott NYC, Heretic and Phlur.
Mia Davis, Credo’s Director or Environmental & Social Responsibility, will oversee the policy at Credo.