The Premiere Group, a wholly-owned subsidiary of the Perfume Center of America Inc., has acquired the Derek Lam Beauty license, in a multi-year partnership that will see the creation of a premium line and expansion under the 10 Crosby Street Collection.

Derek Lam 10 Crosby, a collection of 10 scents inspired by the downtown Manhattan location of Lam’s original flagship store, launched in 2015. The Premiere Group also owns license for Kate Spade New York, Carven, Mercedes-Benz Parfums, Fila, Trussardi and Hanae Mori.

Positioned for brand portfolio expansion through licensing, distribution and sales management activities, The Premiere Group provides brands and distribution partners with creative product development, marketing, distribution capabilities and brand building services teamed with impeccable in-store execution.