Dermaflash, the tool that brought dermaplaning to the home, has named Cierra Sherwin as Chief Product and Marketing Officer.

In this role, Cierra will oversee marketing, creative and product development, with the goal of increasing Dermaflash’s innovation pipeline. True to the brand’s DNA, Dermaflash looks to expand their portfolio with new innovations in clean, high performance skin care and med spa quality devices for at-home use.

Cierra brings more than 13 years’ experience launching and supporting marketing initiatives, most recently at Victoria Beckham Beauty where she led the creation of 30-plus color and skin care products. Prior to Victoria Beckham Beauty, Cierra led Product Marketing and Innovation at Glossier.

“I am so excited to have Cierra join my team. Dermaflash has become the must have tool for celebrities and real women alike looking for next-level skin care solutions. We have experienced exponential growth over the past year as consumers search for meaningful spa quality results to use in the safety and comfort of their own homes. We have worked diligently over the past five years to create a suite of devices that create an incredibly receptive canvas for skin care. Now we are ready to paint! Enter Cierra. Together we will round out our portfolio by creating powerful new skin care innovations that will enhance our already proven skin changing results during and in-between the use of our devices,” said Dara Levy, CEO and Founder of Dermaflash.