Dermstore has named Patrice Varni Chief Marketing Officer, a new role for the online beauty retailer. Patrice joins Dermstore from Correlle, where she served as Chief Customer Officer helping bolster lagging legacy brands to appeal to younger consumers. Patrice’s role became effective June 22.

“I’m thrilled to join the Dermstore team, who last year celebrated its 20-year anniversary with a beautiful rebrand, an even deeper commitment to customer delight, and a business that showed those efforts resonating. It’s a rare joy to be able to join a team amidst such positive momentum, and to help them build upon and amplify their success,” said Patrice.

Patrice looks apply her vision with analytics and insights around consumer behavior, market dynamics and brand performance to the Dermstore experience.

“As a customer experience-focused marketer, I am drawn to Dermstore’s commitment to their vibrant and engaged community of dermatologists, consumers and brands. And as an actual consumer and skin-health seeker, I love Dermstore’s magical mix of all the things I need—the most effective brands, expert content, authorized and carefully cared-for product. It’s a combination really designed to guide and delight. So as skin health lovers ourselves and as marketers, our team’s energy and focus now is on telling more and more people about the Dermstore experience, and on immersing them time and again in the discover and delight journey.”

Prior to Correlle, Patrice served as Chief Customer Officer at Arhaus Furniture; SVP of Marketing for Tempur Sealy Brands; and held marketing leadership roles at Levi Strauss. Patrice brings her results-driven experience in achieving digital- and brand-transformations to drive future success for Dermstore.

Patrice holds an MA in English and a BA in European Studies from Loyola Marymount University.