Because Amazon has a reputation for having a lot of high quality reviews, it is frequently used a reference by consumers researching products even if they’re not planning to buy them from Amazon. For this reason, having a high proportion of positive reviews on Amazon has a tangible impact on brand success not only on that platform but across all sales channels, including brick-and-mortar. In the latest article from One Click Retail, the company details how to drive review volume and how to manage reviews in order to improve customer experience and make business decisions.

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