The eyes have it as prestige beauty brands keep finding new ways to slow down the signs of aging. If eyes are the windows to the soul, they might as well be illuminating. Last month Crème de la Mer helped make them even more so by releasing Illuminating Eye Gel, $145, their first new eye-targeted product in five years. The potent power-in-a-bottle contains innovative ferments and light-bending sea pearls that instantly brighten the eye area while soothing the skin and aiding in hydration, added to go along with their signature “miracle broth,” an infusion of natural and sea-based ingredients.

Peter Thomas Roth is taking his eye correcting magic to the freezer with a liquid-to-frozen Cucumber De-Tox De-Puffing Eye-Cubes, $50, created to help refresh, brighten and awaken fatigued eyes, not to mention reduce puffiness, dark circles, fine lines and wrinkles. A perfect mix of cucumbers, arnica, green tea, chamomile, aloe, caffeine and hyaluronic acid are credited for the special effects.

February also offers Clarins’ latest innovation, Total Eye Concentrate. It calls upon organic harungana plant extract, a “healing tree” from Madagascar, to spearhead the visible lift it aims to provide with each application as the anti-aging treatment attacks all signs of aging, especially deep wrinkles and dark circles.

Once peepers are sans bags, bright and wrinkle-free, add a little shine and sparkle—not to mention a burst of color—from Tom Ford who this spring plays with the tension of contrasting light and dark via his Eye Color Duos, $60. Convinced eyes are the centerpiece of the face, and that a strong, sexy eye can finish a look, the designer releases three new metallic driven shadows: Ripe Plum; Raw Jade and Crushed Indigo, which are perfectly paired with an opaline shade filled with high-color pearl.

Neutral naturalist Bobbi Brown collaborates this season with Kate Upton to create their Hot Collection, which includes a limited-edition Hot Nudes Eye Palette, $65. Offering eight shadows, they’re designed to be mixed and matched—matte and glitter—together.

If you fade before your makeup does, fear not. Fans of the 40-year old French company, Guinot, will be pleased to know cleaning and caring for their eyes can be done with Demaquillant Express Yeux, $35, described as a dual-phase product. While it removes all traces of makeup, it also prepares skin for detoxifying ingredients such as cornflower extract, allantoin and eyeliss, to soften and help eliminate puffiness, and for the absorption of any eye product you apply afterwards. Thus bringing us full circle. Just apply, cleanse, repeat.