In a world where filters and the use of auto-beautification apps are the norm, the French government announced that all photographs carry the warning “photographie retouchée” or “retouched photograph,” reports J. Walter Thompson. The new law, which went into effect October 1, makes France the first country to legislate a Photoshop disclosure, which applies to all photos of models who have been digitally altered to look thinner or larger. Those who don’t comply will be fined up to €37,500, or 30% of advertising costs. To read the full article,
France Enforces New Law on Photoshopped Ad Images
The new law, which went into effect October 1, makes France the first country to legislate digitally altered images.
