The online beauty retail world just got a bit smaller today: Gloss48 is closing up shop. The ecommerce site, which launched in November 2013, was founded by three business-minded women with a soft spot for beauty. This week Gloss48 sent a mass email to beauty partners announcing, “after over a year of bringing you the world’s best indie beauty, we have decided to close up shop.”

Gloss48 aimed to deliver to consumers new exciting cult brands every day and blended original content via their daily email newsletter and blog to supplement the commerce opportunity.

Laura Bronner, Chief Marketing Officer for Gloss48, said of the decision to close, “It all kind of came about suddenly, but not too suddenly. We had a great first year and were really excited because we were serving this underserved market of indie brands and we had this crazy cult following of beauty lovers, brands and bloggers. We always knew we wanted to go to the next level and needed to get a pretty significant round of funding. But it’s very competitive to find beauty funding. Then we thought we could go the merger route and find someone that could help us grow and we could help them establish a great ecommerce site. We had some great discussions and we got pretty far along but we didn’t find someone who would give us the platform we wanted because more than anything we wanted someone to nurture these brands. So then we made the tough decision to wind things down.”

Venture capitalists, corporate brands and online startups were some of the companies Gloss48 was looking to partner with but nothing panned out.

“A lot of it was about timing. We couldn’t wait around for several more months.”

Laura, who just gave birth to her second son last week, is hoping to stay in the beauty world if the opportunity is right.

“I would love to stay in beauty. Both the indie and online space has so much potential. And we became really good at spotting the brands that were going to make it!”

As of this week, Gloss48 will no longer be accepting new orders. Orders that are on the way will be a shipping priority.