Glow Recipe, the K-Beauty curator and distributor of skin care brands, is growing its presence by making deals with Sephora, Lane Crawford and QVC.

Most recently Glow Recipe launched in 350 Sephora doors with three exclusive brands: Blithe, J.One and Primary Raw. As Sephora’s K-beauty trend adviser and content partner, Glow Recipe is also currently participating in Sephora’s national #SkinGoals campaign, which focuses on beauty trends introduced by Glow Recipe.

For Lane Crawford, Glow Recipe has created four K-beauty gift sets that will launch in an exclusive pop-up in the retailer’s Hong Kong flagship store and online. The partnership compliments Lane Crawford’s current mix, which includes premium Korean cosmetic brands, such as Amore Pacific and Sulwhasoo.

And, in December, Glow Recipe will host QVC’s first ever one-hour K-beauty segment on the latest trends and innovations.

Glow Recipe was founded in 2014 by Christine Chang and Sarah Lee.