Just three years after its debut, indie skin care brand Hey Honey is celebrating accelerated growth with global expansion plans and the launch of a new collection.

The company, founded by former advertising executives Katerina Yoffe-Larden and Nisso Larden, has a robust online presence to thank for its success, and has allocated half of its staff to focus solely on digital marketing.

“We started as a small online retailer and most of our marketing efforts are put in the digital environment,” explained Katerina. “We partner with influencers, many of whom find us through subscription boxes and then reach out asking to be an affiliate. Additionally, our customers are very involved. We repost fans on social media and comment on everything they say, good or bad; they love that kind of attention from a company.”

This online buzz from consumers has opened the door for the company’s international expansion. Over a year ago, Hey Honey sampled more than 100,000 of its products in GLOSSBOX Europe, which resulted in an increase of online sales in the country and massive amounts of social media mentions from people trying to find the products. Consequently, European retailers reached out to Hey Honey to secure distribution deals, making it easier for the brand to get products in the hands of overseas consumers.

This week kicks off Hey Honey’s first international availability in stores across Ireland, including Shaw’s Department Stores. Ruth O’ Neill, a local T.V. presenter and journalist, has been tapped to represent the brand as an ambassador on the island. In three weeks, the rollout will continue with the launch of the full line on NordicFeel.com, the largest beauty website in Sweden and the Nordic countries. Additionally, the brand is finalizing details to debut in Germany within a retailer that has more than 1,700 stores and franchised outlets across Europe.

Stateside, Hey Honey recently became available in Colorado-based high-end pharmacy, Pharmacia, and will be expanding to 25 additional Duane Reade Look Boutiques by May. As part of its continued growth, a new collection, 911, is set to release this summer and consists of five bee propolis-based products that are designed to treat various skin conditions, with a focus on acne. The line will take on a new look to differentiate it from the brand’s original collection.

As Hey Honey continues to grow, Katerina is eying potential investors.

“We’re at a point where we are starting to consider financial partners to support our growth,” she revealed. “We would love the ability to expand even more within the next six months, as opposed to the next two years, but we can’t do it on our own.”