It’s not surprising that hotels have taken a nod from the beauty industry by upgrading their bath amenities programs, making them as luxurious and auspicious as the properties themselves. Indeed, the days of unappealing generic bar soap and shampoo are long gone.

From independent boutiques to big brand hotels, high-end bath amenities are more coveted than ever, giving guests one more reason to stay, and another reason to stash them in their bags, given that they’re TSA friendly.

The Wyndham, which has 90-plus properties around the world, provides guests earth-friendly products from Gilchrist & Soames. The Mandarin Oriental and JW Marriott bestows upon their patrons London-based Aromatherapy Associates goodies. The Waldorf Astoria Hotel bequeaths guests an array of luxurious Salvatore Ferragamo bath amenities.

But not all hotel chains are equal. Since 1993, Manhattan’s Four Seasons Hotel has lavished its guests with mini Bvlgari products. “They expect unique amenities when they come here, and they’ve grown accustomed to them,” said Tiffani Cailor, Director of Public Relations at the hotel. “People love the smell and feel luxurious taking a bubble bath. But since most Four Seasons are independently owned, each is in charge of the amenities brand they partner with. Chicago’s Four Seasons, for example, offers L’Occitane and Malin+Goetz.”

Park Hyatt New York, the newest kid on the block opening its doors on West 57th Street in August, supplies guests with impressive items from Le Labo, Soho’s fancy perfumer.

Like the Four Seasons, many of their properties offer different products. KenetMD Skincare makes an appreciated appearance at Hyatt Place, Hyatt Regency and Hyatt House, while the June Jacobs Spa Collection can be found at the Grand Hyatt.

“I was in charge of solidifying our amenities partner, so there was a lot of pressure, especially since these kinds of products have become more and more popular and sophisticated. The goal was to find something special, unusual, and totally unique for our guests to enjoy,” said Walter Brindell, Area Vice President and General Manager for Park Hyatt Hotels in North America at Park Hyatt New York. “It’s an expensive endeavor because Le Labo is very high-end and guests tend to take them home. But that just means we’re doing something right.” Walter’s thinking has paid off. Tubereuse 40, the hotel’s signature bath scent, was just named Best Hotel Amenities for 2015 by Wallpaper Magazine.

Some hotels cross promote the salon or spa that resides within their property. The W and Bliss spas have had a long history, and thus, smartly incorporate Bliss products into their rooms. Loews Regency Hotel New York, now home to the famous Julien Farel Salon, offers his sought after and cherished Anti-Aging Haircare line in all 19 of their properties. Rooms are also suped-up with his new high-performance hairdryers.

Others believe in creating their own products, keeping the beauty and skin care experience as unique as the hotel itself. Soho House started the in-house beauty line, Cowshed. The Beverly Hills Hotel, too, has created their own brand of in-room bath amenities, which specifically incorporates influences found in the hotel, like their banana-leaf wallpaper. “It’s one of the many iconic design elements throughout our public areas, and its whimsical design is recognized around the world,” said Anita Gillis, Director of Housekeeping. “This allows us to showcase one of our signature features in all guestrooms and personalize its appeal for our guests. They really appreciate this and often bring them home as mementos from their stay.”

And some hotels let you choose from a selection of amenities. For the finicky, Type A guest who likes options, Conrad Hotels & Resorts lets one customize their hotel experience by offering a selection of four distinct bath amenities – Aromatherapy Associates, Shanghai Tang, Tara Smith Vegan Hair Care and Refinery Men’s Skincare.

“Our Conrad brand offers guests a bespoke bath amenities program that is a true reflection of the Conrad traveler – one who is looking for choice and control of their stay,” shared John Vanderslice, Global Head, Luxury & Lifestyle Brands, Hilton Worldwide. “Guests at each of the brand’s 24 hotels worldwide have access to four product lines and can pre-select them for in-room delivery prior to arrival through the Conrad Concierge app.”

As a result, the Conrad brand has seen a significant amount of interest in the pre-selection of amenities using the Conrad Concierge mobile app, making technology a new component to the hotel beauty arena. “One out of every five guests choose a non-standard amenity,” John added. “Which proves an added bonus and tool to business and leisure travelers.”

Indeed, as skin care takes a more prominent position at hotel properties, guest’s skin and hair will look better and younger, as bags become fuller at the end of their stay.