If it seems more and more companies are introducing new fragrances, your senses aren’t deceiving you. From artisanal brands to the conglomerates, everyone seems to have a scent ready for unveiling. “One reason for the current lift of interest in fragrance is that the market has a new appeal. In recent years, the prestige fragrance market has expanded and evolved to include a number of artisanal and limited distribution brands,” said Karen Grant, Vice President and Senior Global Industry Analyst for NPD. “Consumers are also more confident and willing to be independent in their choices.”

A company that falls into both categories is The House of Creed. Founded in London in 1760 by James Henry Creed, Creed has been handcrafting uncommon fragrances for royal houses and judicious patrons for over 250 years. This August, the brand, a part of International Cosmetics & Perfumes, which is an exclusive creator, marketer and distributor of luxury fragrance and skincare brands, is releasing The Acqua Originale Collection. It consists of five new fragrances…a first for a company that usually offers only one or two new scents a year. “I think the client who would be drawn to this collection is a refined fragrance lover who admires unique natural essences and truly admires quality and craftsmanship,” said Olivier Creed, House of Creed’s sixth generation master perfumer. “For me, it’s not about the quantity of scents, but the quality. These fragrances are so personal to me—each was inspired by some of my most favorite destinations. I couldn’t launch them separately as it wouldn’t tell a complete story.”

The highly personalized, deeply-intimate collection includes Asian Green Tea, inspired by Olivier’s Japanese art collection and culture of the Far East; Aberdeen Lavender, a tribute to one of Creed’s earliest clients and endearing patrons, Her Majesty Queen Victoria; Vetiver Geranium, created as an ode to The Island of Java, Olivier’s favorite destination east of Bali; and Iris Tubereuse, a shimmering white floral that combines the romance of Tuscany and the exotic allure of India.

For the discerning consumer who wants history mixed with luxury, Creed is the only fragrance house to use a 4,000-year-old infusion technique. Raw and rare materials are gathered across continents and are steeped and distilled by a labor-intensive process that preserves the originality of ingredients without the use of preservatives.

Even the bottle is special and was designed in partnership with long-time collaborator Pochet de Courval, a company dating back four centuries that specializes in luxury glass bottle making. Individual bottles retail $300 per100-ml unit.

“I wanted to create a flacon with clean, slender lines and a lot of charm,” said Olivier. “When working on the design, I realized that its broad shoulders looked a lot like the wings of a bird. That to me was very telling since the collection is all about exploration and discovery.”

A strong partnership with Neiman Marcus, their exclusive retail partner for this release, and a detailed launch strategy the company has put into place, will make the collection, as Olivier explained, “exceed our sales expectations.”

Only time will tell if that’s true.