Snapchatters are looking at their phones for more than just the latest Snap from friends. Through augmented reality (AR) try-on, Snapchat has become a virtual mirror for Gen Z and millennials, who together represent a massive opportunity for the beauty business today.

Hundreds of millions of consumers engage with Snapchat, opening the app 30 times a day, on average. That behavior unlocks the potential for brands to offer inspiration, immersive experiences and product discovery through the Snapchat camera.

Snapchat’s reach is eye opening, with more than 500 million global monthly active users and over 280 million daily active users. Usage surged during the pandemic, with daily active users increasing 22% year-over-year in the first quarter. And as cities have been reopening in the US, the company has seen inflection points in key behaviors like Story posting and a rise in the rate of new friendships as people have begun to socialize in broader groups.

More than five billion Snaps are created every day, on average. The app reaches nearly one of every two smartphone users in the U.S., including over 75% of 13 to 34-year-olds. Globally, the Snapchat Generation has $4.4 trillion in spending power.

Beauty is a critical category for Snapchat and is already a go-to vehicle for brands including L’Oréal, Estée Lauder, Coty, Procter & Gamble and e.l.f., along with retailers such as Sephora and Ulta.

Consumers have been coming to Snapchat for tips and product discovery since the app first launched over ten years ago—a trend that only accelerated over the past year as people had time to delve deeper into the platform.

Join in as Snapchat Experts Reveal How to Reach GenZennials on July 28th 11AM PDT / 3PM EDT. There will also be a special announcement about an information-packed Masterclass series in conjunction with CEW that you won’t want to miss.  

Register today to learn how Snapchat is inviting Beauty seekers to inspiration, new experiences, and product discovery daily.