Academy Award-nominated actress, producer and founder of Henry Rose, Michelle Pfeiffer, first began to pay more attention to the products she and her family were exposed to more than two decades ago when she became a mom. Without any regulation or required disclosure around fragrance ingredients, she stopped wearing perfume and any products with fragrance for years.
Eventually, Michelle became frustrated with constantly having to choose between high-end items that weren’t clean and healthier alternatives that weren’t luxurious, and decided to challenge the status quo by creating a line of products that discloses 100 percent of its ingredients.
After a journey that spanned more than a decade, in 2019 she launched Henry Rose based on the strictest health, safety and environmental standards set forth by two industry leading non-profit organizations: the Environmental Working Group (EWG) and Cradle to Cradle (C2C) Products Innovation Institute. Henry Rose is the first fine fragrance line to receive the distinctions of EWG Verified and Cradle to Cradle Certified.
Michelle then decided she needed these organizations throughout the formulation process and she found a partner that fulfilled her needs with IFF. Formulation included limiting the palette of ingredients typically used to create a scent from 3,000 to about 300.
The genderless, clean line of personal care products includes fine fragrances, body creams, hand and body lotion, a body bar, hand sanitizer, candles and diffuser oils. Product prices range from $10 to $125.
Henry Rose is currently sold at Henryrose.com, goop.com, The Conservatory, The Allure Store, and Onda Beauty.
Michelle Pfeiffer is one of CEW’s 2021 Female Founders, an annual awards program spotlighting beauty disruptors. This year’s Honorees were selected based on their impact in bringing clean beauty options to market. Join the industry on October 13 from 1 p.m. to 3 p.m. for a virtual event sponsored by The Sage Group to honor Michelle and six other clean beauty stars, and how they continue to innovate the category. Click here to learn more and register.