There’s a new retail concept in town, and it’s meant to take the guesswork out of seeking sustainability. Designed as a one-stop-shop for customers in search of brands that are holistic, ethically sourced, and/or have a social component, the Doing/Living Market is the brainchild of Juliet Silva-Yee, an entrepreneurial former makeup artist with a penchant for the experiential.

“The goal is to make this a destination, a place where we have the opportunity to really shift the paradigm, start conversations and educate consumers around a conscious way to purchase products,” said Juliet. “We want to wake up people’s thought processes about what is it they are putting on their bodies, in their bodies and how they’re navigating [their purchasing decisions].”

The airy, four story 35,000-square foot space, housed in the home of the former Lee’s Art Shop on West 57th Street, is meant to bridge the gap between commerce and consciousness in every way possible, according to Juliet. Part showroom, part “experimental pop up shop,” the space houses more than two dozen vendors across fashion, beauty and lifestyle, including ethically-minded artisanal beauty brands such as Malaya Organics, Whole Clarity, Province Apothecary and Scandic Botanica, which is comprised of organic, sustainable Scandinavian ingredients.

“Juliet and I are not only old friends, but we share the same esthetics and drive to improve life and our surroundings in responsible acts, it’s a perfect fit and it’s an honor to be part of the Doing/Living family,” said Souraya Hamdi, Founder of Scandic Botanica. “All of our products are made with recyclable/up-cyclable packaging and created in very small batches to ensure the purest and freshest custom goods possible.”

Launched in September, the outpost, which is open to the public seven days a week, features services such as calming head massages, as well as an artist-in-residence, and even a resident Shaman. Additional plans call for meditation and integrative health areas, as well as wellness treatment rooms, dining and even co-share artist studios. In terms of community-building, there are weekly events such as healthy happy hour on Thursdays, where brand founders are come mingle with shoppers, and light refreshments are provided free of charge.

“People want to touch, feel and experience what they are buying; they also want to meet the people behind the brand,” said Juliet. “I wanted to create a place that would also act as a showroom, giving people the memorable shopping experience they cannot get through digital.”

Juliet added that the shop is still in its “proof of concept stage,” and that she took on the project with the goal to turn it into year-round pillar in the community that would help indie brands get more attention, and gain more consumers.

“It was a conversation I thought we needed to have,” said Juliet. “I wanted to be able to showcase smaller brands that didn’t necessarily have a platform. I wanted a place you can come in and feel safe about the products and accessibility to like-minded brands, as well as a chance to reconnect to the self.”

According to Juliet, although the shop is still being built out, the plan is ultimately to become a small brand incubator, with a focus on beauty. She also plans to take the concept on the road, bringing her message of ethical consumption to the masses.

“The ultimate goal is have the ability to help small brands grow, from soup to nuts,” she said. “I want to help brands ideate, scale, incubate and navigate the market. This is our proof of concept, but we are evolving. I foresee a large space, which has an art gallery, integrated health, retail, community programming, brands, and experiences that play off each other. I’d also love to open this in different, cities and towns and eventually globally.”