With Hawaii set to become the first state to ban the sale of sunscreen chemicals that are toxic to coral reef and marine life, internationally COSMOS-certified,Love Sun Body, is aiming to become one of the top sunscreen brands in the next five years. The brand’s formulas feature plant-based ingredients and are free of chemicals, such as oxybenzone and octinoxate, which are said to be destroying oceans and marine life around the world. Born out of a conversation about the need for healthier, everyday sun protection, the founder, Dr. Terry Zickerman, is a former banker who has spent the last six years becoming an expert in sunscreens and on the highest European standards for manufacturing.
Company Name: Love Sun Body
Founder Name: Dr. Terry Zickerman
Launch Date: June 2018
Point of difference: “Love Sun Body Sunscreens are the first and only sunscreens to meet regulatory requirements of the FDA OTC Monograph System, the European Commission’s recommendation on UVA protection and have Cosmos Natural certification for our ingredients, formulas, packaging and manufacturing,” said Dr. Zickerman. “Our sunscreens are 100% natural, vegan, cruelty free and certified for efficacy. No other brand in the U.S. can say this.”
Marketing/communications: Consumer sampling, influencer seeding, influencer partnerships and a robust PR push are all in the works to promote the brand and its mission. The brand also highlights its certifications in promotions. “Consumers don’t have the time to read every label and research every ingredient,” said Dr. Zickerman. “With our Cosmos certification, Love Sun Body communicates our sunscreens are safe, effective andgood to use.”
Collection: There are currently four formulations: SPF 30 or 50, fragrance-free or lightly scented with Tiare flower and vanilla. SPF 30 is smooth and creamy leaving no white cast once absorbed. SPF 50 is a slightly heavier cream so users know where it’s been applied and if any spots were missed. The four intro products are just a preview of things to come. “We plan on bringing new and innovative products to the market to expand the line over the next several years.”
Investors: Love Sun Body is structured as an LLC, with a Managing Director, Steve Liaci and several prominent partners including an anesthesiologist, money manager and executives from the financial services industry.
Price: $21 for 3.38 oz (TSA carry-on approved); $32 for 6.76 oz
Distribution:
Products are currently retailing at Birchbox, Credo, Neiman Marcus, Beauty Collection, Amazon, Dermstore and LoveSunBody.com
