Company Name: Venn Skincare, Inc. (Brand name: VENN)

Founder Name: Brian Oh

Launch Date: November 2017

Point of Difference/why this is needed: Leading a new category of all-in-one skin care, Venn is a new, re-envisioned approach to skin care that is tailored to meet the needs of a 21st Century lifestyle. Venn’s Age-Reversing All-In-One Concentrate streamlines daily skin care regimens, and aims to deliver effective, clinically-proven results. The concentrate formula, by providing comprehensive benefits, looks to alleviate the need for separate toners, essences, serums, ampoules, lotions, creams and oils, while delivering results that are just as effective as, if not better than, top products on the market.

Distribution: vennskincare.com

Investors: Brian Oh and family

Three-year sales goal: During the first 12 months, Venn will focus on growing online sales through its website and by partnering with luxury e-commerce retailers. During the second year, Venn will continue to grow online sales through its website and luxury e-commerce retailers, and start building partnerships with offline retailers that fit with the brand. During the third year, Venn will focus on expanding its partnerships with offline retailers.

Experience: Brian Oh, Venn’s founder and CEO, is a NYC and Silicon Valley corporate lawyer who once spent hundreds of thousands of dollars and countless hours a month on a confusing and multi-step skin care routine. Kevin Mun, Venn’s co-founder and Chief Scientific Officer, has 20+ years of experience in skin care R&D in South Korea.

Best lesson learned: Efficiency in skin care regimen can be achieved without compromising efficacy, and the company ran very robust human clinical studies with independent clinical laboratories in the U.S. and South Korea to prove this with respect to its signature, all-in-one formula.