Influenster, a product discovery and reviews platform, analyzed over 250,000 organic, user-generated reviews in the fragrance category to determine which are the most-reviewed fragrances unique to each state. Key findings include:.
- With nearly 15,000 reviews, Victoria’s Secret Love Spell Fragrance Mist is the fragrance with the most reviews on Influenster
- The fragrance that took home the most buzzed-about title in the most number of states is a tie between Bath & Body Works Pink Chiffon Eau de Toilette and Victoria’s Secret Bombshell Fragrance Mist.
- Comparing the regions, the Northeast and West both have a 1:5 most buzzed-about drugstore to luxury fragrance ratio compared to a 2:3 ratio in the South and a 3:2 ratio in the Midwest – revealing that the Midwesterners embrace affordable scents more than the rest of the nation.
