H2O+ has a new leader. Joy Chen has been named President and Chief Executive Officer of H2O+.

She replaces Rick Ruffalo, who left the company in July 2014. Joy will report to Yutaka Den, Chief Business Global Director, Pola Orbis Holdings, the $2 billion Tokyo, Japan-based firm that owns H2O+, Jurlique and several successful Asian beauty brands.

Most recently, Joy was CEO of Yes To Inc. where she managed the skin and body care portfolio’s expansion of North America and International distribution. Prior to Yes To, Joy worked at Clorox Company and served as Vice President of Sales and Marketing before transitioning to become the General Manager of the Laundry business unit.