The natural hair trend is shaking up the beauty industry, and as more and more women embrace their natural locks, celebrity hair stylist, Kim Kimble, plans on being at the forefront of the movement with her hair care brand, Kimble Beauty.

“I work with all kinds of hair and developed a curl product before the curl craze was such a big deal,” said Kim. “I made the products that I wanted and needed for my clients. When the trend became popular, I created the Kimble Beauty Bounce Back Curl line around it.”

The line, consists of a shampoo, conditioner and styling aids, which Kim used to develop the “Kimble Curl Cocktail,” a method of styling using a combination of products to achieve mistake-proof results for curly hair. The styling products in the line are available at Sally Beauty Supply stores nationwide.

Also within the Kimble Beauty collection is the Brazilian Nut & Acai Berry line, comprised of products that aim to restore dry, damaged hair. Both lines are infused with botanical ingredients and extracts and range between $12.99 and $15.99.

With countless products geared towards women who wear natural and protective hair styles, consumers can become overwhelmed, so educating them on product usage is critical for a brand’s success.

“Consumers are watching more tutorials online and attending activities such as curl brunches. Additionally, there is a lot of conversation about loving your curls and the natural hair movement,” noted Kim. “Because of this, consumers are learning how to style their hair and proper education is key. Curly hair is structured differently and has different needs when it comes to hydration, moisturization and technique of care.”

Kim has turned to online media to teach consumers how to transform their hair. Her social media accounts are actively updated with hair tips and behind-the-scenes looks of her famous celebrity clientele, which includes A-listers such as Beyoncé, Lady Gaga, Halle Berry, Britney Spears and Rihanna. Outside of online initiatives, she plans on visiting several Sally Beauty Supply stores in 2016 to meet with consumers and the retail staff to hear about their challenges first-hand and impart her expertise.

Education doesn’t just stop with her brand. As Pantene Pro-V’s global celebrity hair stylist, Kim shares her hair care and styling tips and tricks through a series of videos where fans can learn how to get “‪‎Kimbleized”.

“I enjoy creating an educational platform for stylists and women,” she said. “I am passionate about hair care ingredients so there are already new products in the works for next year focusing on nourishing the hair, as well as some exciting product sampling offers.”

For Kim, hair is embedded in her DNA. A third-generation hair stylist, she got her start as a as a shampoo girl for her mother in the family’s Los Angeles salon and went on to train professionally at Vidal Sassoon Academy and Dudley Cosmetology University in North Carolina. In 1995, she opened her first salon, Phaze II, in Los Angeles, and her second salon Epiphany Hair Studio in West Hollywood, California in 2000, which is now Kimble Hair Studio, and featured on her hit WEtv reality show, LA Hair.

Her second line K2 Beauty by Kim Kimble is a professional line of products designed to work on all hair types, and is currently available at her salon and online at kimkimble.com.