The beauty industry today consists of many beauty brands, some are well-positioned newbies and some are well-established names. Buyers interested in broader product lines, faster growing segments, new technology and geographic expansion are now seeking opportunities, searching for the brands with the greatest potential. Kline identifies and profiles many up-and-coming players in their Cosmetics & Toiletries report, including those recently acquired, such as Blow Pro (Farouk), e.l.f. Cosmetics (TPG Growth) and Tarte (Kosé). The upcoming 2014 edition will once again bring out profiles of about 150 smaller marketers including assessments of each company’s business, sales data and channel and marketing strategies.

The following companies will be profiled in the upcoming edition and are among those to watch:

BRAD BIOPHOTONIC – Products developed using bio-fermented ingredients stimulating living cells with ultraviolet light.

DERMALOGICA – Solid reputation and track record in the spas channel, as well as growing nicely in emerging countries such as Thailand and Indonesia.

DR. BRONNER’S – Classic bar and liquid soaps that are certified organic.

EOS PRODUCTS – Unique egg-shaped packaging and rapid distribution growth.

JOSIE MARAN — One of the first to market an oil product for the face.

JUICE BEAUTY – Natural cosmetics and skin care with a twist.

LUXURY BRAND PARTNERS – With its celebrity stylist heritage, high pricing, and award-winning products, the Oribe brand from this Miami-based firm is considered the “Rolls Royce” of salon products. In May, it rolled out R+Co, a more basic hair care range at lower price points.

OUIDAD – This curl specialist is making waves in the professional hair care market.

YES TO – This natural brand continues to grow in mass outlets while staying close to its (vegetable) roots.

ZO – The latest skin care brand by Dr. Obagi was one of the highest rated brands in our recent survey among physicians who sell skin care products.