Alicia Yoon, Founder of K-Beauty retail platform, Peach & Lily, has curated a 13-item collection of Korean beauty brands for Target, signaling that the affinity for Korean beauty care has officially reached critical mass. The curated collection, which is available beginning January 22, includes a Gel to Water Cleanser by Lagom, a Pore Glowing Moisture Stick by Caolion and Snail Repair Eye Cream by MIZON. Prices range from $3.50 for sheet masks to $38 for the snail cream. The items look to build Target’s credibility in the beauty space and expand its assortment of exclusive items, which already include Pixi Beauty, Sonia Kashuk and Kristin Ess hair care.
Korean Beauty Brands Find Home in Target
Alicia Yoon, Founder of K-Beauty retail platform, Peach & Lily, has curated a 13-item collection of Korean beauty brands for the retailer, signaling that the affinity for Korean beauty care has officially reached critical mass.
