L’Oréal USA has announced the recipients of its inaugural round of funding for the grant program it launched in partnership with the NAACP. A program of L’Oréal USA’s Inclusive Beauty Fund, 30 Black-owned small businesses, Black entrepreneurs, and professional services will be given one-time grants of $10,000 each.

According to L’Oreal’s Chief Diversity & Inclusion Officer, Angela Guy, “As a leader within the industry, it’s our responsibility to engage and offer support across the various sectors of beauty especially in challenging times. To have the ability to aid and amplify a small business, product or service is a point of pride for L’Oréal and I’m honored to initiate the first stage of Inclusive Beauty alongside the NAACP. We are thrilled to engage this network of beauty players.”

In addition to one-time funding, L’Oréal USA will provide grantees with professional business development support from its leading beauty brands and its professional beauty products distributor, SalonCentric. Grant recipients include: Alexis Baxter, Cosset; Alvaro Lopez, Neno Clips; Angel Heard, Style Express LLC; Anthony Lebeouf, Turned Up Hair Care; Avian Regan, Manestream Beauty Bar; Brandon Johnson, The Cultural’s Elite; Christiana Osawe, Touched Beauty Studios LLC; Jena Mehlberg, Catalyst Salon LLC; Jerrid Robinson, Hair by Jer Bear; Jessica Kidd, House Of Bombshell LLC; Kay Cantrell, Let it Bl≈ç; Krystal Dailey, The Beauty and Brains Experience, the BABE; La Toya Stirrup, KAZMALEJE; Lavon Green, Salon One; LEIA’ LOVE, Leia’ Love Hair & Nail Salon; Lylanda Edwards, Gabrielle’s Salon & Extensions Boutique; Marisa Pizzonia, ColorLab; Martha Griffin, Boujie Couture Salon LLC; Mozel Avery, Texture Factory; Natasha Davis, Trimz on a Whim; Nicole Grant, MG Studio Professional Haircare; Oluwakemi Balogun, Vixen Lash Studio; Regina Holden, Tiny Textures Salon; Regina Pickett (Gina)G Hair & Beauty Lounge LLC; Sterling Mason, Kut’n Loose; Sundrae Miller, Adara Spa Incorporated; Teresa James, Virtuous Hair Studio; Tomica Sarver, Styles by tomica llc; Weena Jerome-Alexandre, Weena Jerome; and Ziyadah Deen, Naturally Chic Hair Salon.