Cheryl Vitali has been appointed to the newly created position of Global President of L’Oréal’s portfolio of American luxury brands – Urban Decay, It Cosmetics, Clarisonic and Kiehl’s. For the past 10 years Cheryl has served as Global President of Kiehl’s, overseeing the brand’s global strategy, product innovation, creative, retail, digital, communications and marketing. She is credited for helping the brand evolve from a small, indie skin care brand in the U.S. to a leading global brand, where it now ranks among the top five brands across key markets including Asia, Europe and North America. Since joining L’Oréal in 2003, Cheryl has overseen the marketing efforts at several high-profile beauty brands, including Lancôme, Maybelline and Garnier. In 2008, she was awarded the prestigious CEW Achiever Award, designed to recognize exemplary female executives who inspire, lead and innovate.

Succeeding Cheryl as Global President of Kiehl’s is Leonardo Chavez, who has been with the company for 20 years. Leonardo joined the L’Oréal group in 2000 where he served in various roles at Maybelline and Lancôme, before being appointed Head of Global Marketing for Maybelline New York in 2007. In 2011, Leonardo was named Global General Manager for the Matrix brand in the Professional Products Division, until he rejoined Maybelline New York as their Global Brand President in 2015, where he helped the brand maintain relevance in a very dynamic makeup market through digitalization, improved speed to market and innovative consumer engagement strategies.

Megan Grant, US President, L’Oréal Luxe, continues in her role overseeing L’Oréal Luxe brands from an operational US standpoint.