Drew Elliott will step down from his position as Editor-in-Chief of Paper Magazine to join M·A·C Cosmetics as Senior Vice President, Global Creative Director, effective October 28. He will report to Philippe Pinatel, Senior Vice President/General Manager, M·A·C Cosmetics, with a matrix reporting line to John Demsey, Executive Group President, The Estée Lauder Companies.

“Drew’s ability to translate consumer data points into creative ideas – coupled with his deep knowledge of fashion, beauty, pop-culture and entertainment – make him ideally suited to lead creative while fueling the next chapter of M·A·C’s growth,” said Philippe.

When he assumes the position, Drew will lead all strategy, conceptualization and execution of the creative process that drives the global image for M·A·C Cosmetics in disruptive ways across all touch points of the consumer journey, including retail, digital, packaging, visual merchandising and multiplatform experiences. Additionally, he will be tasked with further evolving the brand’s strong heritage in artistry, inclusion and diversity, trendsetting and expression of individuality.

Prior to his M·A·C appointment, Drew held the position of Creative Director of ENTtech Media Group which acquired Paper Magazine, where he is credited with several visionary campaigns including Kim Kardashian’s infamous #BreakTheInternet cover in 2014. In 2016, joined “America’s Next Top Model” as Creative Consultant and joined the cast of judges in 2017.

“Drew is a true industry tastemaker who defines our cultural zeitgeist,” said John. “Over his career he’s been a friend and partner to M·A·C and to our artists, giving him unique perspective on how the brand visually takes shape. His inherent understanding of the M·A·C DNA and shared values with the brand, combined with his unique creative talents and industry expertise, position him well to take on the role of Global Creative Director and re-affirm the brand as a creative force.”