Beauty industry veteran Ukonwa Ojo has joined M.A.C Cosmetics in the newly-created position of Senior Vice President, Global Marketing, effective December 2. Ukonwa will be charged in making the business more focused on insights, data and analytics, and will oversee the Consumer Marketing and Product Marketing teams with a dotted line management responsibility of Product Development. Ukonwa will report to Philippe Pinatel, Senior Vice President/General Manager, M.A.C Cosmetics.

Most recently, Ukonwa served as Chief Marketing Officer, Consumer Beauty, Coty where she led P&L, brand development strategy, advertising, innovation, social/digital, design, and media planning/buying for CoverGirl and Sally Hansen globally, and nationally for Rimmel, Sally Hansen, Clairol and Mass Fragrances under the Coty Consumer Beauty portfolio. Over the past two years she led her team to deliver sales and market share improvements across all brand groups.

Before joining Coty, Ojo held brand and general management roles at Unilever, Reckitt Benckiser PLC, General Mills Corporation and Meadwestvaco Corporation based in the United States and United Kingdom.