The beauty industry has bragging rights for its landmark and meaningful philanthropic efforts, from L’Oréal and its commitment to finding a cure for ovarian cancer, to Estée Lauder and its triumphant fundraising for a cure for breast cancer. On Tuesday night, however, a new model in beauty fundraising emerged with a performance by Grammy-nominated singer and songwriter, Natasha Bedingfield, who shared for the first time a song she wrote at the request of skin care brand philosophy. The song, “hope” is dedicated towards those suffering from mental illness and looks to yield funds for the brand’s mental health charity, hope & grace: 20 percent of downloads on iTunes for “hope” will go towards the charity until 2016.

In addition to the funds raised by the song, 1% of all sales of philosophy products will go towards supporting community-based mental health efforts. Philosophy, the number-one selling beauty brand on QVC, is the first company to place a deep focus on mental health and well being, and to use music as a common thread to raise funds. Its goal is to provide more than 100 community-based mental heath organizations each year with up to $50,000 in support, and to support 1 million women over the next five years.

As part of these goals, on the evening of Natasha’s performance, which was held at Cary Hall within Manhattan’s Dimenna Center, philosophy presented non-profit organization Connect NYC, which aims to eliminate family violence, with a check for $20,000. Mental illness can be defined as either a clinical diagnosis, such as bipolar disorder, or more common afflictions such as post partum depression and stress.

Jill Scalamandre, SVP, philosophy brand and Coty Prestige Skincare at Coty, addressed the crowd of beauty influencers, explaining how philosophy’s DNA “lives and breathes hope…hope is the core pillar of who we are as a brand.” She added that the charity aims to “change the perception of mental health issues.”

Natasha Bedingfield’s song, “hope” can be downloaded here.